Clean beauty has become a buzzword in the beauty industry, but many clients may not know what this term really means.
As a student in esthetician school, it’s important to learn how to explain clean beauty and why clean beauty products are an essential part of any skincare routine in simple terms so your clients can understand.
Thankfully, the renowned esthetician school, Skin Science Institute of Orem, Utah, breaks down how to explain the concept of clean beauty to your clients.
What is Clean Beauty?
Clean beauty refers to beauty products that are free from potentially harmful chemicals and ingredients like parabens, sulfates, phthalates, synthetic fragrances, mineral oils, talc, or formaldehyde. These products are often labeled as “non-toxic,” and some of them are all-natural and are usually more expensive because of the quality of the ingredients used.
It’s important to note that just because a product is labeled as “clean” does not necessarily mean chemical-free or that it will be effective—it may not have any active ingredients at all.
Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients.
Why Does Clean Beauty Matter?
Many people don’t know parabens, sulfates, phthalates, synthetic fragrances, mineral oils, talc, and formaldehyde are potentially hazardous ingredients or why they should avoid them. Or that these chemicals can be absorbed into the skin through topical application, leading to potential health issues over time.
There is no one-size-fits-all approach when choosing skincare products—what works for one person may not work for another—so finding the right clean beauty product takes trial and error.
The Benefits of Clean Beauty Products
Clean beauty products can offer many benefits to your client’s skin health. Using products free from harsh chemicals and toxins makes your clients less likely to experience irritation or other adverse side effects from their skincare routine.
In addition, using clean beauty products helps reduce environmental waste by eliminating the need for single-use plastics or other non-recyclable packaging materials. And, since many clean beauty brands choose not to test on animals, your clients can feel good knowing they’re making an ethical choice when they choose clean beauty products over traditional ones.
Explaining Clean Beauty to Your Clients
When explaining the concept of clean beauty to your clients, start by emphasizing the need to avoid unnecessary chemicals or toxins that could harm their skin health. Talk about the benefits of choosing eco-friendly packaging materials and avoiding animal testing whenever possible.
Make sure to emphasize how much easier it is for them to make informed decisions about their skincare routine when they use clean beauty products since these products are more transparent about their ingredient lists than traditional ones.
Let them know that with so many options available on the market today, there’s no reason they shouldn’t be able to find a product that meets all their needs without sacrificing quality or effectiveness.
How Can Your Clients Find Safe Products?
The best way for your clients to find safe products is by researching the brands they’re interested in trying out before they purchase anything online or in stores.
Check out websites like Environmental Working Group (EWG) Skin Deep Database, which provides independent cosmetics ratings based on their potential health risks and other factors such as sustainability and animal testing policies.
Encourage your clients to look up reviews from other customers who have tried out certain brands, so they get an idea of what others think about them before making a purchase decision.
Clean Beauty Products May Cost More
As more manufacturers seek alternative ingredients for their products, additives may be necessary, increasing the product’s retail price. In addition to new ingredients, producers of non-toxic beauty products often require additional certifications that can increase overhead costs and cause prices to rise.
Considering these factors, shopping for effective yet affordable non-toxic beauty products may become challenging. However, with some research and comparison shopping, one can find great quality options at reasonable prices.
Explaining clean beauty is essential for any esthetician looking to keep their clients informed on safe product choices tailored specifically for them. It’s crucial for us professionals to remember that just because a product is labeled as “clean” doesn’t necessarily mean it’s chemical-free or effective. To ensure our client’s safety, we must do our research and encourage them to do theirs, so they make informed decisions before purchasing any cosmetic items online or in-store.
With this knowledge under our belt, we’ll be well-equipped with everything we need to help guide our clients toward safe, non-toxic products.
Transform your love of skincare into a career with the Skin Science Institute! Our acclaimed esthetician school in Orem, Utah, offers intensive programs to give you all the skills necessary for success. Start building your dream today. Contact us.
